Program

From Trust to Traction

Train your leaders to build trust that drives performance.
Give your teams a simple, repeatable way to speak up early, address issues fast and build the culture that delivers.
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Program at a glance

FORMAT

Group Program

DURATION

SUITED TO

Teams (B2B)

FACILITATED BY

Arabella Macpherson
The feedback problem

Do your leaders?


  • Waste time managing politics rather than driving results?
  • Avoid hard conversations until issues become crises?
  • Lose good people whose frustrations were never addressed?
  • Watch projects stall because no one will say what needs to be said?
  • Struggle to collaborate because trust has quietly broken down?
One of the most important mechanisms for building trust is the freedom to share honest feedback. When leaders are too afraid to give it, or do not know how, small problems quietly compound into disengagement, conflict and turnover.
If they don't, they risk…

If you can't have good feedback, trust breaks and delivery slows.

Safety

Most feedback is never given because leaders fear being seen as harsh, worry about backlash, or fear saying something wrong. When it doesn't feel safe to speak up, problems get buried and resurface as tension, avoidance and blow-ups.

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Productivity

Without clear feedback, trust drops and people stop collaborating. Work slows down, silos deepen, quality suffers and unresolved conflict quietly burns hours that should be spent delivering.

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Client Impact

When the internal team isn't working well together, clients notice. Over time, a feedback-avoidant culture can turn toxic, push good people out and give competitors an opening to win your accounts.

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Maturity Model

The From Trust to Traction Journey: Where are your leaders?

Level 01

Avoidant

Leaders sidestep feedback or soften it to the point of uselessness. Issues fester beneath the surface, trust erodes quietly and performance drifts without anyone naming why.

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Level 02

Reactive

They speak up only when forced, usually when emotions are already high. The message lands poorly, defensiveness rises and outcomes are hit-and-miss.

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Level 03

Proactive

They raise issues early and invite feedback in return. Course correction becomes a normal part of working together, not a drama or a surprise.

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Level 04

Skilled

They are clear, specific and fair. They handle defensiveness without escalating and relationships stay intact even after a hard conversation.

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Level 05

High-Trust

Truth is safe. Feedback is routine. Teams move fast because friction gets resolved while it is still small, not after it has become a crisis.

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Structure, Skills and State


01

Structure

Leaders use a simple, repeatable format so feedback stays specific, fair and future-focused. Set intention, name the behaviour, explain the impact, agree the next step. The structure removes the guesswork and keeps the conversation on track.

02

Skills

Leaders build the micro-skills that make feedback land: asking permission, staying curious, listening properly and handling defensiveness without backing down or escalating. They also learn to receive feedback without justifying or counter-attacking.

03

State

Leaders shift from ‘feedback is conflict’ to ‘feedback builds trust and performance’. They regulate their reactions so they can be direct and respectful, even under pressure and even with people who push back.

Delivery

What participants receive?

  • A clear, repeatable feedback structure that is direct, respectful and changes behaviour
  • Practical language to set the conversation up well and keep it future-focused
  • Tools to handle defensiveness, emotion and pushback without escalating
  • Techniques to receive feedback without reacting, explaining or derailing
  • Confidence to address issues early, protect trust and lift delivery
Delivery

Who This Program is Ideal For

  • Leaders who need to ask for higher performance without damaging trust or morale
  • Managers who want feedback to be a normal, fast and specific part of how the team works
  • Teams where friction, avoidance or tension keeps resurfacing
  • Cross-functional leaders dealing with behaviours that slow delivery
  • Organisations building a speak-up culture that keeps work moving
Delivery

Who This Program is not ideal For

  • Individual contributors who do not lead, collaborate or manage performance
  • Teams seeking technical, compliance or policy training
  • Leaders who are comfortable with silence or avoidance as a management style
  • Anyone looking for conflict resolution, mediation or HR case management

What participants say

Arabella is an exceptional advisor and strategist. She played a pivotal role in aligning my global leadership team at Block Inc by fostering clarity, cohesion, and strategic alignment. Any leader looking to elevate their leadership with authenticity would greatly benefit from connecting with her.
LinkedIn

Thank you so much for facilitating this awesome course for us. I have learnt so much about myself and working with others.

Hearts & Science

Very accommodating to the different circumstances of all participants. Excellent at making the online course format not feel like an awkward game of marco polo.

QBE

Arabella was fantastic. Her professionalism, knowledge and passion is infectious and genuine. I would highly recommend her to others.

Automic

Arabella is an outstanding communicator. She has taught me how to understand people, the decisions they make and how to influence their thought processes to drive better outcomes.

IAG

I thoroughly recommend Arabella's program for anyone who wants to lift their business conversations to the next level.

With 18 years of experience, Arabella has worked globally with CEOs and senior leadership teams across sectors, including Telstra, AstraZeneca, eBay, LinkedIn, Deloitte and AMEX. She has spoken on over 500 stages internationally on influence, communication, negotiation and leadership.

She co-authored the communication section of Macquarie University's Global Online MBA, with 66,000+ enrolments.

Ready to bring this to your team?

Book a short call to discuss your context, your team's needs, and whether this is the right program.
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Frequently asked questions

Up to 18 works best for personalised coaching and practice. For groups larger than 18, the program uses live demonstrations and structured peer-to-peer practice so every participant still develops their skills.
Primarily managers and above, because they set the tone for trust, performance and culture. It also suits high-potential team members who need to influence outcomes without formal authority.
Yes. The program works in person or online with consistent outcomes across both formats.
Yes. The program is tailored to your context, culture and the specific trust-breaking conversations your leaders are currently avoiding or mishandling.

Create traction through purposeful communication.

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