Command respect, amplify your influence, and accelerate your career
in the next 12 months.
Strategic Influence
Project confidence, earn respect, and influence decisions at every level of your organisation.
(Lead with authority, gain genuine support, and shape the direction of your teams, organisation, and industry)
Leadership is influence –
nothing more, nothing less .(John C. Maxwell, American author, speaker and pastor)
As a leader, it can feel like you’re carrying all the responsibility but have little real control.
Some days you wonder if you’re even cut out for it – you’re second-guessed, criticised, and that constant pressure fuels self-doubt. The irony is, you feel powerless, yet you’re still held 100% accountable.
That’s why strategic influence is essential in leadership. Until you know how to influence with clarity and authority, nothing changes. Once you do, you’ll find the confidence to steer your team, earn trust, and navigate constant change without burning out.
"Leadership means being accountable without always feeling in control. Strategic influence gives you the clarity and authority to cut through the noise, earn trust, and lead with confidence in any situation."
Your team and your company start falling behind, while competitors pull ahead.
As a leader, do you feel pressure to:
Get every decision right?
Influence the leadership team
and guide the wider company?
Prove you can deliver results year
after year?
Steer the business through constant change?
If you don't…
Confusion grows
Frustration builds
Your influence slips away.
Your team and your company start falling behind,
while competitors pull ahead.
People
When people don’t respect you, they won’t follow your lead – and problems linger unresolved. Only leaders with strong, trusted relationships can see what’s really happening inside their teams and act quickly to fix it.
Market
Disruption is constant, and strategies rarely play out as expected. Leaders who only react fall behind, trapped in firefighting mode. The most successful scan the horizon, spot risks early, and adjust course before competitors do.
Personal
The pressure on leaders is relentless. Even small setbacks can feel overwhelming, draining your energy and clouding your judgment. Without the right support, self-doubt grows – and even strong careers can stall.
If they don’t they risk…
Losing respect
Losing traction
Losing their role
Preparation
Most meetings suffer because typically only one person arrives (somewhat) prepared. Everyone else is reacting spontaneously to what's discussed, rather than contributing thoughtfully.
Decision Making
Without proper preparation, decision-making quality suffers, conversations drag on, and critical issues remain unresolved—often postponed to future meetings. Productivity declines as valuable time is lost in prolonged discussions rather than decisive action.
Time
Leaders often say,
“I'm in back-to-back meetings—I don’t have time to prepare!” But the real issue isn't lack of time; it's that most leaders haven't learned an effective way to prepare quickly and thoroughly.
STRATEGIC INFLUENCE
When you can lead yourself, your team, and your organisation, your influence multiplies.
It strengthens not only your company’s reputation, but your own.
The Strategic Influence Journey...
Where are you?
(slide to reveal below)
| LEVEL | ACTIVITY | FOCUS | PERFORMANCE |
|---|---|---|---|
| 5 | Influential | Mastery | 100% |
| 4 | Prepared | Strategy | 75% |
| 4 | Organised | Others | 50 |
| 2 | Turn up | Clarity | 0% |
| 1 | Victim | Openness | -5% |
Level 1: Self-Doubt
When you struggle to make decisions with confidence, people lose trust. That loss of trust feeds helplessness and leaves you feeling out of control.
Level 2: Emerging Influence
As you start to take initiative, you begin to explore others' perspectives, and how those views shape their teams and the organisation.
Level 3: Conscious Influence
Here you start recognising your blind spots – such as biases, weaknesses or fear – and how they affect the way you lead.
Level 4: Tactical Influence
At this stage, you act decisively, addressing immediate challenges while anticipating and preparing for those ahead.
Level 5: Strategic Influence
You achieve complete clarity on your priorities. You act with confidence, delegate effectively, and rely on strong relationships to bring your vision to life.
The Solution: Strategic Influence
Self - Mastery
Everything starts here. You understand your preferred communication style, how you perform under pressure, and how to recognise your blind spots.
Team
You recognise who supports you, who resists you, and how to bring them together to act on your mission.
Organisation
You create a culture that adapts quickly, removes roadblocks, and gives your top performers the space to thrive.
Industry
You position your business to lead the market, strengthen its reputation, and amplify the impact you can make.
What participants receive?
Practical skills to influence individuals, teams and the organisation.
The ability to spot problems early by listening to the people who see them first.
Tools to stay calm, focused and in control under extreme pressure.
The skill to tailor your message, whether you’re guiding your team, persuading the board, or shaping the conversation in your industry.
The discipline to create space for creative thinking, problem-solving, and collaboration with the best minds.
Who This Program is Ideal For?
C-suite and emerging C-suite executives, managing directors and business owners.
Self-aware leaders who want ongoing support to increase their impact.
Ambitious professionals who know reputation is powerful yet fragile.
Leaders who want to sharpen their influence and expand their impact.
People who recognise that greater responsibility brings greater risk – and want to stay ahead of it.
Who This Program is Not Ideal For?
Individuals looking for a quick fix or one-off solution
Leaders unwilling to prioritise time to build their influence
Executives more comfortable maintaining the status quo
Executives who avoid the hard work of leading people through uncertainty
Arabella Macpherson
Influence Expert
With 18 years of experience, Arabella has worked globally with CEOs and senior leadership teams across diverse sectors, including Telstra, AstraZeneca, eBay, LinkedIn, Deloitte, and AMEX. She has spoken on over 500 stages internationally on influence, communication, negotiation and leadership. Her practical training equips executives with actionable skills that deliver tangible results.
With a background in stage performance, Arabella is an energising facilitator and captivating storyteller who tailors strategies to each workplace. Her workshop participants say they could listen to her for days, and that content is relatable and relevant to what they need.
Arabella is the co-author of the communication section of Macquarie University’s Global Online MBA (66k+ enrollments). Outside of work, Arabella enjoys walking her border collie Byron and taking quick beach dips between virtual meetings.
What our clients say...
I thoroughly recommend Arabella’s Influential Conversations program for anyone who wants to lift their business conversations to the next level!
IAG
Arabella is an outstanding communicator. She has taught me how to understand
people, the decisions they make and how to influence their thought processes to
drive better outcomes.
Automic Group
Arabella was fantastic! Her professionalism, knowledge and passion is infectious
and genuine. I would highly recommend her to others.
QBE
Very accommodating to the different circumstances of all participants. Excellent
at making the online course format not feel like an awkward game of marco polo!
Hearts and Science
Thank you so much for facilitating this awesome course for us. I have learnt SO
much about myself and working with others!
This training was so in depth and insightful. The best training I’ve done across my
media career. The skills I learnt will help me succeed and go from strength to
strength in my new role. Thank you Arabella, you are incredible.
Val Morgan
I HELP LEADERS WITH INFLUENTIAL
CONVESATION
FAQ'S
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What’s the commitment?
12 people or fewer receive more personalised feedback. 12+ attendees receive group and peer-to-peer feedback.
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Which roles is this ideal for?
C-suite executives, managing directors and business owners with large responsibilities and working under intense pressure.
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Is the program customised?
Yes. Before starting, we’ll take time to understand your goals – short, mid, and long term – and what could hold you back. From there, we’ll map out the support you need to succeed.