Strategic Influence
Project confidence, earn respect, and influence decisions at every level of your organisation.
As a leader, do you feel pressure to:
- Get every decision right?
- Influence the leadership team and guide the wider company?
- Prove you can deliver results year after year?
- “Steer the business through constant change?”
"Leadership is influence – nothing more, nothing less" (John C. Maxwell, American author, speaker, and pastor)
As a leader, it can feel like you’re carrying all the responsibility but have little real control.
Some days you wonder if you’re even cut out for it – you’re second-guessed, criticised, and that constant pressure fuels self-doubt. The irony is, you feel powerless, yet you’re still held 100% accountable.
That’s why strategic influence is essential in leadership. Until you know how to influence with clarity and authority, nothing changes. Once you do, you’ll find the confidence to steer your team, earn trust, and navigate constant change without burning out.
As a result of attending this webcast, you will:
- Project confidence and earn respect at every level.
- Influence individuals, teams, and senior stakeholders.
- Stay calm and in control under pressure.
- Tailor your message to win trust and drive action.
- Lead through change with clarity and authority
DATE: Saturday, 18th October 2025
TIME: 6 pm to 7 pm AEST (Sydney Time)
LOCATION: Live Online Via Zoom
What our clients say...
If they don’t they risk…
Losing respect
Losing traction
Losing their role
Preparation
Most meetings suffer because typically only one person arrives (somewhat) prepared. Everyone else is reacting spontaneously to what's discussed, rather than contributing thoughtfully.
Decision Making
Without proper preparation, decision-making quality suffers, conversations drag on, and critical issues remain unresolved—often postponed to future meetings. Productivity declines as valuable time is lost in prolonged discussions rather than decisive action.
Time
Leaders often say,
“I'm in back-to-back meetings—I don’t have time to prepare!” But the real issue isn't lack of time; it's that most leaders haven't learned an effective way to prepare quickly and thoroughly.
I thoroughly recommend Arabella’s Influential Conversations program for anyone who wants to lift their business conversations to the next level!

IAG
Arabella is an outstanding communicator. She has taught me how to understand
people, the decisions they make and how to influence their thought processes to
drive better outcomes.

Automic Group
Arabella was fantastic! Her professionalism, knowledge and passion is infectious
and genuine. I would highly recommend her to others.
QBE

Very accommodating to the different circumstances of all participants. Excellent
at making the online course format not feel like an awkward game of marco polo!
Hearts and Science

Thank you so much for facilitating this awesome course for us. I have learnt SO
much about myself and working with others!

This training was so in depth and insightful. The best training I’ve done across my
media career. The skills I learnt will help me succeed and go from strength to
strength in my new role. Thank you Arabella, you are incredible.
Val Morgan

Arabella Macpherson
Influence Expert
With 18 years of experience, Arabella has worked globally with CEOs and senior leadership teams across diverse sectors, including Telstra, AstraZeneca, eBay, LinkedIn, Deloitte, and AMEX. She has spoken on over 500 stages internationally on influence, communication, negotiation and leadership. Her practical training equips executives with actionable skills that deliver tangible results.
With a background in stage performance, Arabella is an energising facilitator and captivating storyteller who tailors strategies to each workplace. Her workshop participants say they could listen to her for days, and that content is relatable and relevant to what they need.
Arabella is the co-author of the communication section of Macquarie University’s Global Online MBA (66k+ enrollments). Outside of work, Arabella enjoys walking her border collie Byron and taking quick beach dips between virtual meetings.

DATE: Saturday, 18th October 2025
TIME: 6 pm TO 7 pm AEST (Sydney Time)
LOCATION: Live Online Via Zoom