October 21, 2025

The Leadership Trait That Built Empires — and Still Builds Loyalty Today

For thousands of years, the most powerful rulers understood that empathy and strength together build devotion. New research confirms the same principle applies today.

Toughness equals leadership. Be the one who calls the shots. Show no weakness. This is what a lot of senior leaders believe. But here is the uncomfortable truth: if all you are doing is projecting strength, you are only playing half the game.

I once worked with a finance leader — battle-hardened, decades in the game. What set him apart was not his decisiveness or his strategic mind, though he had both. He listened. Really listened. He made people feel understood, not managed. When he moved companies, people followed him. They left good jobs to work with him again. That kind of loyalty cannot be manufactured.

You might think empathy is a modern soft-skill trend. But research from the University of Kansas shows it has been the secret of powerful leadership for thousands of years. Male monarchs, pharaohs, kings and emperors were deliberately portrayed as maternal figures — nurturing, protective, life-giving. This was not metaphorical. It was strategic. These rulers understood something fundamental about power: strength alone commands obedience. Empathy commands devotion.

The research shows this pattern consistently across Europe, Africa, Asia and the Americas. The most durable leadership authority combined both qualities. Even polarising modern leaders rely on the protective instinct in their public persona — the frame of 'I am defending you from danger' is maternal leadership, whether they call it that or not.

People do not follow you because you are intimidating. They follow you because they trust you will look after them. That is the foundation of loyalty: when you believe the other person is as interested in meeting your needs as you are in meeting theirs.

Three practical moves. One: show you are listening. Repeat back what someone said before you respond — it signals that they matter. Two: be protective, not just directive. When you are pushing your team hard, frame it as wanting them to succeed. That is the instinct behind durable leadership. Three: make yourself accessible. The most powerful historical rulers were approachable because approachability built trust.

You do not have to choose between being strong and being compassionate. The most powerful leaders in history knew they were stronger because they were both.

Related program

RISE Leadership Accelerator

Develop stronger leaders, retain your best people, and lift performance across the whole organisation.
View Program
View all Programs

Common Questions

Research from the University of Kansas found that powerful rulers across cultures and centuries — Egyptian pharaohs, European kings, leaders across Africa and Asia — were deliberately portrayed as nurturing, maternal figures. This was not metaphorical. It was strategic. Strength commands obedience. Empathy commands devotion. The combination has been the formula for durable leadership authority throughout history.
Three specific moves. First, show you are listening, not just hearing — repeat back what someone said before you respond. Second, be protective, not just directive — when you push your team hard, frame it as wanting them to succeed, not just as meeting a target. Third, make yourself accessible. If your team cannot get to you, they cannot trust you. Authority and accessibility are not opposites.
Many leaders equate toughness with leadership and see empathy as a weakness or a modern trend. The historical research shows this framing is wrong. Strength alone produces obedience. Empathy added to strength produces loyalty — the kind where people follow a leader from one role to another, choose to work with them again, and go beyond what is required. That kind of loyalty cannot be bought.